“AXiOM which is a division of Dialog, Australia’s largest independent IT company, had the advantage of Dialog’s excellent credentials to gain early market acceptance for its suite of products however, having grown significantly over the past 5 years and having gained many positive endorsements from satisfied customers it became evident that it was time to develop AXiOM more definitively as a brand in its own right” said Jennifer Donoghue, AXiOM’s Business Unit Manager.

GCB Simon Richards in conjunction with ICE Media were engaged to assist in the development of the new branding.  “The objective of the project was to create a distinctive style reinforced by consistently promoting a strong, single minded promise.  The new advertising campaign reinforces the message that when considering recruitment software it would pay to look beyond what is visible on the surface. It also highlights AXiOM’s unique benefit in being the only supplier to offer a recruitment system integrated to a Labour Hire specific payroll and financial management solution through its integration with Microsoft Dynamics NAV” said Dick Grantley, Strategic Planning Director and Senior Partner of GCB Simon Richards.

The new website, www.axiom-software.com.au, developed by ICE Media, reinforces the new branding and provides better access to product information, the ability to submit online requests for product information and also provides details on our unique Microsoft Financing offering.  The Microsoft Finance offering is available as a result of AXiOM’s Microsoft Gold Partnership.  Microsoft Financing provides the ability for customers to finance the purchase of a new software solution spreading payments over a number of years.