Axiom | The stand out performer
Use Twitter to build your brand and reduce job advertising costs
April 2009 - As you will have no doubt noticed in the news Twitter is a social media network that is growing at a rapid rate and gaining lots of press, and followers, along the way.  As a result many companies have begun adopting Twitter as a way to distribute news and build their brand.  Recruiters have also recently started using Twitter as a way of building their brand, sourcing candidates and significantly reduce job advertising costs.  Twitter is a great way of reaching a candidate pool before your competitors.

Establishing a profile on Twitter is relatively quick and easy.  Below are a few tips to get you started:

  • Do your research.  Are your competitors there?  What are they tweeting?  How active are they? How does their profile match their brand? Who are they following?
  • Use a professional name for your account.  Ideally it should be your business name to make you easy to find for anyone who wants to follow you.
  • Organise artwork for your Twitter background and logo to reinforce your brand image.
  • Tweet useful and interesting information to gain followers.  Also use Tweets to distribute news and updates that your followers may be interested in.
  • Tweet regularly.  This will ensure you regularly appear in the public timeline and lead to more followers.  It will also help keep the followers you already have.
  • Search to start sourcing candidates and followers.
  • Take advantage of some of the tools available to make Tweeting easier such as Twitterfeed, WeFollow and Tweetlater.  For a more extensive list of some of the tools available check out the Twitter Fan wiki

Finally, check out our Twitter page and follow us.

Happy Tweeting!
 
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